MKTG 3213

Marketing.
Prerequisite: minimum of 45 credit hours. Marketing strategy and decision-making. Consumer behavior, marketing institutions, competition and the law.
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MKTG 3323

Consumer and Market Behavior.
Prerequisite: MKTG 3213. Qualitative and quantitative analyses of the behavior of consumers; a marketing consideration of the contributions of economics and the behavioral disciplines to consumer behavior.
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MKTG 3433

Promotional Strategy.
Prerequisite: MKTG 3213. Promotional policies and techniques and their application to selling problems of the firm.
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MKTG 3473

Professional Selling.
Prerequisite: MKTG 3213. Skills to understanding the professional personal selling process. Strong emphasis on the communications function of personal selling. Lecture sessions combined with experiential exercises and role playing.
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MKTG 3513

Sales Management.
Prerequisite: MKTG 3213. Sales planning and control, organization of the sales department, developing territories, motivating salespersons and control over sales operations.
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MKTG 3613

Retailing Management.
Prerequisite: MKTG 3213. Applied marketing knowledge, with attention given to those concepts and methods which provide the necessary foundation for a retailing manager.
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MKTG 3713

Sports Marketing.
Prerequisite: MKTG 3323 and MKTG 3433. Applied marketing knowledge with attention given to those concepts and methods used in sports marketing.
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MKTG 3813

Business to Business Marketing Management.
Prerequisites: MKTG 3213, MKTG 3323. A strategic overview of the marketing of products and services to business, government and not-for-profit organizations.
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MKTG 4113*

Marketing Decision Analysis.
Prerequisite: MKTG 3213. Decision making in a variety of marketing applications to include model building, analysis of courses of action, and development of online information systems. Applications with microcomputers to focus on decision areas such as sales forecasting, media selection, sales force allocation and site location.
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MKTG 4223

Supply Chain Management.
Prerequisites: MKTG 3213 and MGMT 3223. An economic and operational analysis of the physical flow of goods and materials. A system interpretation of marketing channels.
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MKTG 4333*

Marketing Research.
Prerequisite: MKTG 3213; MKTG 3323; STAT 2023. Basic research concepts and methods. Qualitative and quantitative tools of the market researcher.
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MKTG 4443*

Social Issues in the Marketing Environment.
Prerequisites MKTG 3213, MKTG 3323. Social and legislative considerations as they relate to the marketplace.
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MKTG 4550

Problems in Marketing. 1-9 credits, maximum 9.
Prerequisite: MKTG 3213. Problems in marketing. Specific topics vary from semester to semester.
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MKTG 4553

(I)International Marketing.
Prerequisite: MKTG 3323. The conceptual framework for marketing into and from foreign countries. The development of action-oriented strategies with emphasis on the uncontrollable factors that affect marketing decisions in an international setting.
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MKTG 4683

Managerial Strategies in Marketing.
Prerequisites: MKTG 3213, MKTG 3323 and a minimum of 9 credit hours in marketing, ACCT 2103 and ACCT 2203, ECON 2103 and ECON 2203, FIN 3113, LSB 3213, MGMT 3123, MSIS 2103.
Analysis of the marketing management decision process; market opportunity analysis, strategy development, planning and integration with corporate strategy.
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MKTG 4773*

Services Marketing.
Prerequisite: MKTG 3213, MKTG 3323. Conceptual and managerial tools for students who intend to be involved with the marketing of ser-vices. Characteristics of services, listening to customers, managing customer expectations, conceiving and creating service breakthroughs, service quality, positioning of services, managing demand and supply, creating a strategic service vision and designing a customer focused organization to create and retain customers.
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MKTG 4850

Applied Marketing Studies. 1-6 credits, maximum 6.
Prerequisites: 12 credit hours of marketing and consent of instructor. Structured internship or field project with supporting academic study.
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MKTG 4973

New Product Development.
Prerequisites: MKTG 3213, MKTG 4333. The elements involved in creating and marketing a successful new product. Qualitative and quantitative methods will analyze data collected from focus groups, including surveys to test a new product concept.
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MKTG 4983

Database Marketing.
Prerequisites: MKTG 3213, MKTG 3323, MSIS 2103 or consent of instructor.
An information-driven process to develop, test, implement, measure, and adopt customized marketing programs and strategies.
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MKTG 4993

Electronic Commerce Marketing.
Prerequisites: MKTG 3213, MKTG 3433, MSIS 2103 or consent of instructor. Digital interactive
tools changing the management of markets. The development and impact of electronic commerce on business and use of interactive (electronic) marketing for building one-to-one relationship with customers.
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